In this short article, we look at some of the things you can use your website for beyond simply acting as an ‘online brochure’ for your business. And we ask, could your site could be working harder for you? Extend your brand online A website is a key tool in carrying on your communication with customers...Continue reading
How Your Small Business Can Benefit from Having a Website
I’ve heard the excuses a million times: “I’m just a tiny business… Why would I need to build a website?” “Designing a website sounds like so much work… Would it be worth it?” “Why bother? My customers probably won’t even look at it.” The truth is, many small businesses should have a website. This isn’t...Continue reading
The Importance of a Web Support Team
So you’ve launched your brand new website. Congrats! Time to pour yourself a glass of champagne, ghost your loyal website support team and watch the sales roll in, right? Not exactly—at least not the part about support. You may think that because things are new, exciting and running smoothly, you don’t need to keep support on...Continue reading
Deduct the Cost of Web Development
A top-notch business website can grow your audience, increase your conversion rate, and improve your brand. Although professionally designed websites come at a cost, you can deduct several of the costs associated with web development on your tax return. Outsourced web development While the IRS has not provided much guidance on website-specific deductions, they have...Continue reading
How much does it cost to maintain a website?
A website is your doorway to online business. If the site isn’t working, slow, or hacked, you’re missing out. A website that isn’t maintained will work about as good as a car that never gets an oil change.The cost to maintain a website is worth every penny. Maintenance costs are all over the board and...Continue reading
SEO ACRONYMS (SEARCH ENGINE OPTIMIZATION)
SEO ACRONYMS (SEARCH ENGINE OPTIMIZATION) Sometimes it seems like we are speaking a different language. In a way, SEO experts do speak another language—mostly comprising of SEO acronyms that can get confusing if you aren’t drinking our organic traffic Kool-Aid. IMO (in my opinion), you should get off FB (Facebook) for a minute to learn some SEO acronyms that are SFW (safe for work),...Continue reading
20 Online Reputation Statistics That Every Business Owner Needs To Know
We live in a world where your online reputation can be your strongest asset or your biggest liability. Here are 20 statistics that prove the value of online reputation management. Have you Googled yourself lately? If you haven’t, you may be surprised by what you find. Nearly 50% of US adults say the results aren’t...Continue reading
10 Reasons to Hire a Professional Web Developer
So what is the harm in designing your own website for your business? If it saves you some money, then perhaps it wouldn’t hurt to try to do it by yourself. Or perhaps it could cause more problems on the flip side. Here are 10 reasons that you should hire a professional web developer rather...Continue reading
The Importance of Consistently Updating Your Website
One of the most common issues I find with websites is what I call the “Build it and Forget it” syndrome. In simple terms, it’s the website that you build today and do not change a thing for the next few years. This disease in websites is as prevalent as the common cold is in...Continue reading