Hi, my name is Jeffrey and I am your point person with The Hugh Morris Agency + National Dump Trucking Assiciation partnership.

What we have for you is to set up your online presence. 

Your website is a crucial piece of your online marketing strategy.
As well, your website can work for you.  (More about that later.)

What is online marketing?

Online marketing, also known as digital marketing, is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email campaigns, social media, advertising, search engine optimization (SEO) and more. The objective of marketing is to reach potential customers through the channels where they already spend their time reading, searching, shopping and socializing online. In short, go where the customers is.

There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage and convert virtual visitors into actual customers.

 Courtesy of:https://www.optimizely.com/optimization-glossary/online-marketing/

What is SEO and how does it work?

SEO stands for search engine optimization. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. This content can include web pages, video media, images, local business listings, and other assets. Because organic search is the top method via which people discover and access online content, utilizing SEO best practices is essential for ensuring that the digital content you publish can be found and chosen by the public, increasing your website’s organic traffic.

Courtesy of: https://moz.com/learn/seo/what-is-seo

What does that mean?

So, your going to get the framework upon which you can hang all the parts of online marketing.

You’ll start with a brochure style one page website that has a customizable theme.

This includes contact information, the services you provide and some biographical information.

As for your website working for you, you get a “contact form” that captures visitor’s information that can be used for further marketing activities. More functions can be added as your needs and business grows.